UX Consulting · Brand Strategy · Web Design
DC · Northern Virginia · Maryland
Enterprise thinking.
Personal stakes.
For established healthcare and professional service practices in the DC corridor — the rigor of a Fortune 500 design team, delivered by one senior consultant from first call to launch.
You know the site doesn't show
what your practice actually is.
You've been in practice for fifteen years. You know your patients. You know the standard of care you provide. Every time you refer someone to your website — a colleague, a family, a new specialty referral — you can feel the gap between the practice you run and the site that represents it.
That's not a design problem. It's a positioning problem. And it's the specific work of Kamala Espig Studio.
Not another web designer.
A UX consulting practice that builds sites and brand systems.
Twelve years designing digital products at Dell, Tidal Cyber, ScienceLogic, and IdentityGuard — now building the same rigor for practices in Leesburg, Frederick, and Bethesda.
Most local design studios treat your website as a creative deliverable. Most national dental and legal agencies treat your practice as a template opportunity. Neither is what a fourteen-year practice needs.
Kamala Espig Studio is a UX consulting practice — the discipline Fortune 500 companies pay senior designers six figures to bring to their software. That thinking translates directly to a specialist practice: how patients find you, how they decide to call, and how they arrive at their first visit already trusting the person they haven't yet met.
You'll work with one senior consultant from the first call to the launch — the person you hired, from strategy through delivery. No junior handoffs. No project management layer. No template.
Engagements
Three ways to work together.
Start where the work meets you. Every engagement is delivered by the same senior consultant, whether it lasts a week or a year.
Tier 01
The Practice Audit
from $1,500
A written strategic assessment of your current digital presence — positioning, conversion, accessibility, and competitive framing. One week. Delivered as a working document you own.
- Positioning, conversion, accessibility, and competitive framing
- Delivered as a working document you own
- Optional 30-minute live readout (+$250)
- Audit fee credits toward a Build within 90 days
Tier 02
The Brand & Site Build
from $5,500
Strategy, brand system, and website — the core engagement. Six to ten weeks with one senior consultant, start to finish.
- Strategy, brand system, and website
- One senior consultant, start to finish
- Weekly working rhythm
- Launch document you keep
Tier 03
The Care Plan
from $250/month
Post-launch strategic care — quarterly reviews, content evolution, and accessibility monitoring. Not maintenance; ongoing partnership.
- Technical health monitoring
- Quarterly reviews
- Small design and content evolutions
- Cancel anytime — not a lock-in maintenance contract
How I work
The reasoning behind every decision.
Discovery starts with your patient flow, not your color preferences. Every design choice is documented with a reason. WCAG AA accessibility is audited programmatically — contrast is calculated, not estimated. AI is used to accelerate research and analysis, not to substitute for judgment. Every project ends with a launch document you can hand to anyone who asks how the site was built and why.
About Kamala Espig
One consultant. Twelve years of enterprise rigor. Fourteen years of Northern Virginia.
I spent twelve years designing digital products for Dell, Tidal Cyber, ScienceLogic, and IdentityGuard — enterprise software used by millions. I know what rigorous UX looks like when the audience is high-stakes and won't forgive a poor experience.
Kamala Espig Studio exists because I kept seeing the same problem in my own community: exceptional local practices with websites that made them look smaller than they are. A therapist who transforms lives deserves a site that earns trust before the first session. A dentist who has served families for twenty years deserves a digital presence that reflects that.
You'll never feel like a task on a list. You'll work with the person you hired, on the schedule we agreed to, until the work is done.
What clients say.
Testimonials in progress — check back at launch
The website your practice earned.
Start with the Practice Audit — a written assessment of where your current digital presence is holding your practice back, delivered in one week. Or begin with a thirty-minute discovery call to see whether we're the right fit.
Kamala Espig Studio · A practice of Kamala Created LLC · Leesburg, Virginia
Serving DC / Northern Virginia / Maryland & beyond